1. Water
• Description: The most essential element in any haircare product, water is the primary vehicle for delivering moisture deep into the hair shaft.
• Example: By hydrating your hair at the cellular level, water helps maintain elasticity, reduce breakage, and prepare your hair to absorb the nourishing ingredients that follow.
2. BTMS Conditioning Emulsifier: Behentrimonium Methosulfate (and) Cetearyl Alcohol
• Description: A gentle conditioning emulsifier derived from rapeseed oil, it smooths and detangles hair without the heavy build-up.
• Example: This duo ensures that your hair feels silky smooth while making detangling a breeze, reducing breakage and leaving your hair soft and manageable.
• Clarification: Despite its name, Behentrimonium Methosulfate (BTMS) is not a sulfate in the way that sulfates are typically understood in hair care (like sodium lauryl sulfate or sodium laureth sulfate). It’s actually a gentle conditioning agent derived from rapeseed oil that smooths and detangles hair. The term ‘sulfate’ here refers to a specific part of the molecule and does not carry the harsh, stripping qualities often associated with sulfates found in shampoos.
3. Blue Malva
• Description: A flowering plant known for its calming properties, blue malva is often used to enhance the natural color and shine of hair.
• Example: Blue malva brightens your hair’s natural hue while adding a touch of softness and shine, leaving your hair looking vibrant and healthy.
4. Shea Butter
• Description: Rich in fatty acids and vitamins, shea butter is a powerful emollient that deeply nourishes and seals moisture into the hair.
• Example: Shea butter works wonders for dry, damaged hair by locking in moisture and creating a protective barrier that helps prevent further damage.
5. Argan Oil
• Description: Often referred to as “liquid gold,” argan oil is packed with essential fatty acids, antioxidants, and vitamin E, making it a luxurious treatment for hair.
• Example: Argan oil revitalizes dull, lifeless hair by infusing it with moisture, improving elasticity, and leaving it with a healthy, luminous glow.
6. Glycerin
• Description: A powerful humectant that attracts moisture to the hair and scalp, keeping it hydrated and soft.
• Example: Glycerin ensures your hair stays hydrated and healthy, preventing dryness and breakage while adding a soft, smooth texture.
7. Propanediol (Naturesilk)
• Description: A natural, plant-derived glycol that hydrates the hair while providing a silky, smooth texture.
• Example: Naturesilk helps your hair retain moisture, leaving it with a soft, silky feel that lasts all day long.
8. Propylene Glycol (Germall)
• Description: Propylene Glycol (Germall) is a carefully formulated preservative system designed to keep your hair care products fresh, effective, and free from spoilage. Propylene glycol acts as a stabilizer and humectant, helping to balance the formula while attracting moisture to the hair. Germall provides long-lasting protection against bacteria, yeast, and mold. Though synthetic, this preservative system is created under strict safety standards, ensuring it’s gentle, paraben-free, and safe for use in your hair care routine.
• Example: Propylene Glycol (Germall) works to extend the shelf life of your hair care products while protecting their natural ingredients from spoilage. This gentle, paraben-free preservative ensures your products stay fresh and effective without compromising the health of your hair.
9. Fragrance
• Description: A blend of essential oils and natural extracts that give your haircare product a pleasant, long-lasting scent.
• Example: The natural fragrance blend leaves your hair smelling fresh and invigorating, creating a soothing and aromatic experience.
